Monetization Analyst at Tapjoy in San Francisco, CA

About Us:

Tapjoy is the leader in discovery, engagement and monetization services for mobile applications. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 9,000 apps and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to app developers and big brand advertisers.  Tapjoy is headquartered in San Francisco with offices in Silicon Valley, London and Tokyo. Investors include InterWest Capital, North Bridge Venture Partners, D.E. Shaw Ventures, Rho Ventures and J.P. Morgan Asset Management.

Responsibilities:

We are seeking an experienced and accomplished Monetization Analyst to provide analytic leadership and support to our Developer Relations team.  The position reports to the Head of Analytics and will be a key contributor to the Business Intelligence team with significant exposure to senior management.  Responsibilities include, but are not limited to, the following:

• Develop analytic framework and KPI to measure in-app user behavior
• Create LTV and ROI models to quantify user value relative to acquisition cost
• Conduct ad hoc analysis for account managers partners
• Create performance dashboards for internal and external audiences
• Enable publishing partners with data, insight, and analysis to improve their revenues
• Design and execute various A/B tests and consolidate results to define best practices
• Conduct diagnostics and yield analysis on ad delivery systems
• Gather and justify evolving data and reporting requirements
• Advise on continuous process improvement
• Proactively analyze network data in search of business insight
• Execute in a fast-paced, team environment
• Other projects and duties as assigned

Preferred Qualifications

• Undergraduate degree.  MBA or additional professional certification preferred
• Strong foundation in statistics
• Knowledge of social media, gaming and online advertising highly desirable
• Proficient with SQL
• Deep understanding of online/mobile advertising dynamics
• MicroStrategy experience a plus
• Understanding of monetization KPI for apps/games
• Experience designing and executing A/B tests
• Familiarity with user acquisition and LTV models
• Understanding of Product Development lifecycles
• Highly detail oriented; ability to meet deadlines and effective problem solving skills
• Ability to operate independently with minimal supervision
• Ability to work cooperatively and collaboratively with all levels of employees and management
• A mature, self-motivated person with a positive, professional attitude
• High capacity to operate effectively in a turbulent startup environment
• Progressive, consistent work history and excellent references 

Perks:

So...why would you want to work for Tapjoy?

The real question is...why wouldn't you?

• We are a small company doing very big things (220M devices on our network and growing).
• We value innate intelligence, the curiosity to learn more, and the ability to solve problems - and we provide a ton of autonomy in which to do this.
• The mobile app space is a large opportunity and will continue to grow. We've done well so far and we clearly see where we need to go - and now we need your help to get there.